Samantha is Regional Manager for Southern & Western Europe at STR (Costar). She brings 15 years of Tourism/Hotel experience with her to this role, having first started her career in business development at travel wholesaler Tourico Holidays followed by GTA in 2016 (Hotelbeds).

During her time with both companies, Samantha held various positions including in Business Development and Product Management and has worked with hoteliers in various countries across the globe including the UK, Benelux, Italy, Israel, the Indian Ocean as well as Northern Africa.

Samantha joined STR (Costar) in 2018 and took over the position of Regional Manager Southern & Western Europe in March of this year, following three years in her role as Regional Manager for Northern & Western Europe.

Samantha and her team are responsible for growing Costar’s hospitality data footprint across the Benelux, France, the Maghreb, Iberia and the entire mediterranean.

Sam regularly presents at industry events and is deeply invested in the adoption of Costar’s new Benchmark product by the hospitality stakeholders in her extensive territory.

Samantha holds a bachelor’s degree in English Literature.