Roland Elter (52) has been Managing Director Sales and Marketing at Maritim Hotelgesellschaft mbH since March 2018. Prior to this, the sales and marketing professional had already worked successfully for Maritim for three years as Head of Sales and authorized signatory.

Roland Elter has almost 20 years of relevant industry experience. Before joining Maritim, he worked for Best Western Hotels Deutschland GmbH, AZIMUT Hotels, Park Plaza Germany Holdings GmbH and NH Hotels Deutschland GmbH, among others.

He is currently driving a small “digital revolution” at the Maritim Hotel Group. In order to make guest contact even faster, better and more customer-oriented, several new digital systems are being introduced. “With the help of data analysis, employees can, for example, gain insights into seasonal trends, plan rooms more effectively and generally make more informed decisions, which leads to greater operational efficiency and higher guest satisfaction,” says Elter, explaining the benefits of the new systems in the area of property management system (PMS) and event management.