Filip Verbanac is the Director of the Spirits and Coffee Department at Coca-Cola HBC, responsible for the markets of Croatia, Slovenia, and Bosnia and Herzegovina. After years of experience in sales and marketing within Coca-Cola HBC, he was appointed Director of the Department in 2020 and became a member of the Coca-Cola HBC Adria management board. Throughout his career, he has stood out for implementing numerous projects aimed at supporting the hospitality community, most notably the “Raise the Bar” initiative, which has educated more than four thousand young people over the past five years who aspire to build careers in the hospitality industry.