Ružica Herceg is Senior Partner with Hotel & Destination Consulting, a boutique consulting firm specialized for hospitality and tourism projects with long-standing experience and international credentials of its partners and associates.
Ružica has 20 years of consulting and hospitality industry management experience in South East Europe. She has worked with the leading hospitality companies, investors, financial institutions and funds and global hotel companies. Ružica has broad industry knowledge and many years of experience in managing and coordinating complex hotel projects. Having managed more than 100 projects in the region (Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, Macedonia and Romania), Ružica has gained valuable market recognition, allowing her to work on the most outstanding projects.
Given such a background and passionate interests in hospitality, Ružica’s focus was primarily directed towards development projects of various hotels and resorts – from best use concepts, feasibility studies, valuations, support in mergers and acquisitions, management contracting.
Prior to joining consulting business, where she was having a senior partner role for last 10 years, she started her career in banking sector, where she obtained valuable experience on financing. She also served in financial department of the biggest Croatian company, that brought her experience in corporate finance matters, as well as the operational experience.
Together with her former partners and colleagues from one of the leading international HTL consultancies, she found HTL consulting company with a mission to provide clients with innovative, well-founded solutions.