Program

Less talking heads.
More turning heads.

Three days. One mission: less talking heads, more turning heads. Keynotes that earn their stage time, masterclasses you’ll actually use on Monday, and after-hours that go down in HOW history.

The shape of HOW X

Three days, one rhythm.

Day 01Oct 28

Lead

Keynotes and main-stage conversations from the operators, owners and visionaries shaping global hospitality.

  • Opening Keynote
  • Leadership Panels
  • Welcome Cocktail
Day 02Oct 29

Innovate

The formats built to move the industry forward — Masterclasses, the HOW Fight Club, the Mentorship Programme and the launch of the Young Leader Award.

  • Masterclasses
  • Fight Club
  • Mentorship
  • Young Leader Award
Day 03Oct 30

Repeat

The network, the party, the feeling — everything HOW has stood for over a decade, and the reason the room comes back year after year.

  • The Network
  • The Party
  • The HOW Feeling

Full agenda dropping soon

The line-up is being written.

Our Advisory Board is crafting a fresh, engaging agenda packed with inspiring & trendy topics. The detailed program will be published closer to the festival.

Secure your early-bird ticket

The Pulse · Doors open in

Lead. Innovate. Repeat.

October 28 – 30, 2026 Mövenpick Kvarner Bay, Novi Vinodolski, Croatia
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