Welcome to HOW

Hotel Operations Weekend

Hopin: Online Events Platform


HOW Online

See you!

The main goal of HOW Online conference is to:

  • present new trends in hotel operations
  • present examples of good practice
  • help our participants to improve and adapt their business to the new situation
  • facilitate implementation of new products and services
  • gather tourism and hotel middle management representatives from the entire region



We bring you some interesting researches, all related to the new situation regarding Covid-19

HOW Online speakers

Great guests on our first HOW Online

HOW Online presentations


VP Marketing, Communication & Guest Experience, Accor Eastern Europe


Director of Revenue Management, Marketing and Sales, Maistra


An introduction of what to expect

Thursday, May 21st 2020.

10.00 – 10.35

Hotel operations – what changes can we expect?

  • Srdjan Mileković, Senior Vice President Operations Europe, Africa, Middle East, Hyatt
  • Olof Karlsson, Regional Director Poland and South East Europe, Radisson Hotels

Moderator: Josipa Jutt Ferlan, CEO Zagreb City Hotels and Cluster Manager, Hilton hotels in Zagreb

10.35 – 11.00

What should hoteliers do regarding marketing? / Professional and consistent guest communication

  • Joanna Świerkosz, Vice President, Marketing & Guest Experience for Eastern Europe , Accor Hotels

Moderator: Denis Prevolšek, Regional General Manager, Valamar Riviera

11.00 – 11.15

HOW about coffee and networking?

11.15 – 11.50

A new era of housekeeping

  • Ana Jajalo, General Manager, Joel hotel
  • Silvana Donzenac, Executive Housekeeper, Le Meridien Split
  • Barbara Polak Tomsic, General Manager, Grand Hotel Sava Rogaška & Hotel Zagreb
  • Marin Soljačić, Operation Manager, DoubleTree by Hilton Zagreb

Moderator: Luka Berger, Founder & CEO, Flexkeeping

*this panel discussion is in Croatian

11.50 – 12.25

Revenue Management in challenging times – what is your next step?

  • Enrico Noack, Regional Senior Director Business Development for Europe, Middle East and Africa , Meliá Hotels International
  • Dean Amburn, Area Director of Revenue Management for Eastern Europe, Marriott International
  • Damiano Zennaro, Head of Advisory Services, IDeaS
  • Ivan Bilandžić, Director of Revenue Management, Marketing and Sales, Maistra

Moderator: Nikola Avram, Founder and CEO, Alpha Hotel Management

12.25 – 13.00

Covid – 19 and hotel operations; Measures to keep guests safe

  • Marija Zrno, Partner, Bardek, Lisac, Mušec, Skoko in cooperation with CMS Reich-Rohrwig Hainz 
  • Dalibor Matovina, Director of Operations, Aminess hotels&campsites
  • Boris Šuljić, Owner, Hotel Boškinac
  • Tea Pestotnik Prebeg, Director of quality sector, Valamar Riviera

Moderator: Ružica Herceg, Senior Partner, Hotel & Destination Consulting

Hotel GMs
Hotel GMs’ Assistants
Hotel Operation Managers
Sales and Marketing Managers
Human Resource Managers
Housekeeping Managers

Who are HOW Festival participants?

Who joined us so far?

Wellness Managers
F&B Managers
Reception Managers
Technical Department Managers
Restaurant/ bars Managers
Cost Control Managers

Location and Accommodation

Your office, living room, terrace or balcony. Where ever you wish.


Become a HOW partner

The aim of the festival is to present to the participants trends in hotel operations and to encourage them to implement new products and services. If you are interested in participating in the HOW Online Conference please contact us at: andrea@hesa-group.com



Check out some of the pictures from HOW 2019. View all pictures here.

Presentations from HOW 2019.

Luc Gesvretom, AccorHotels

Ružica Herceg, Hotel&Destination Consulting

Nina Brouwers, Rituals

Katarina Larisa Ham, Quintessentially

Kemal Lojo, Danfoss

Filip Špoljar, Acquaint

Gordana Kolenko, BHV Consulting