Welcome to HOW Festival 2020 – Online

Hotel Operations Weekend

Online Event Platform


HOW Festival 2020

See you online!

Our participants and partners are our top priority and for this reason the conference will be held online!

HOW Festival main goals are:

  • to present global trends in hotel operations
  • present examples of good practice
  • help our participants to improve and adapt their business to the new situation
  • facilitate implementation of new products and services
  • gather tourism and hotel middle management representatives from the entire region

About us

In numbers

  • 3 live events
  • 1 online event
  • more than 2000 participants!
  • more than 50 panel discussions, workshops, presentations and interviews
  • 170 speakers
  • 140 partners
  • 43 media partners

HOW Panelists 2020

Great guests on HOW 2020

Hotel GMs
Hotel GMs’ Assistants
Hotel Operation Managers
Sales and Marketing Managers
Human Resource Managers
Housekeeping Managers

Who are HOW Festival participants?

Who joined us so far?

Wellness Managers
F&B Managers
Reception Managers
Technical Department Managers
Restaurant/ bars Managers
Cost Control Managers


Just some of the themes of this year's Festival

Food & Beverage Department:

  • Monitor your F&B costs
  • How hotel restaurants can rely on local people?

Human Resource Department:

  • How to keep up the morale of your employees in the time of the crisis
  • Education in hospitality – how it helps in everyday hotel operations challenges?

Sales & Marketing Department:

  • Debate: Branded or non-branded hotel? Loyalty marketing strategies for 2021
  • New trends: coworking and room offices

Tech Department:

  • Maintain the balance between automatization & human interaction
  • Self-check-in and mobile-check-in: just a necessary occurrence or the future?

Supply Department:

  • Cutting costs in a time of crisis


  • Hybrid is the new black


  • High tech vs. Nature


more information soon

Location and Accommodation

Your office, living room, terrace or balcony. Where ever you wish.


Become a HOW partner

The aim of the festival is to present to the participants trends in hotel operations and to encourage them to implement new products and services. If you are interested in participating in the HOW Online Conference please contact us at: andrea@hesa-group.com

Check out some of the pictures from HOW 2019. View all pictures here.