Filip Verbanac

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Filip Verbanac
Head of the category of strong alcoholic beverages for Croatia, Slovenia and Bosnia and Herzegovina
Coca-Cola HBC

Filip Verbanac started his business career at Coca-Cola HBC Croatia in 2010 as a sales trainee, after which he became Head of Sales Planning. Four years ago, Filip was promoted to the position of the head of the alcoholic beverages category at Coca-Cola HBC Adria and is now in charge of brand development: the Remy Cointreau group, the Edrington group and the Campari group.

Over the last four years, Filip has worked on developing various business platforms and models to create value for customers through: investing in knowledge development, applying new trends, and business models of revenue growth for customers. Filip is recognized as a person in Croatia, Slovenia and Bosnia and Herzegovina who contributes to the development of a cocktail scene through sharing of knowledge and experience from the best bars in the world, as well as through cooperation with the best barmen in the world. Filip is also at the Council of Zagreb Cocktail Week.

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