Enrico Noack

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Enrico Noack
Regional Senior Director Business Development for Europe, Middle East and Africa
Meliá Hotel International

Enrico Noack is an experienced sales and marketing specialist with 29 years history of working in the hospitality industry. He started his career in F&B operation in Germany, moved into sales and marketing management in 2001. In his role as Senior Director Business Development in Europe, Middle East & Africa since September 2015, he is responsible for a portfolio of 80 hotels. In 2018 he took over as well the responsibility for the Strategic Management and Business Relationship with Franchise partner in Europe.

He works closely with the EMEA regional team to develop the business model and to support the growth strategy in the Eastern European region. He oversees the Regional teams in UK, France, Italy and Central Europa as well as Middle East and Africa. In cooperation with the Regional Director of Revenue Management EMEA he supports the Feasibility analysis on future development projects, lead the Pre-Opening Sales & Marketing Strategy and the successful implementation of hotel openings in the respective market.

Enrico is a member of the MHI Director Talent Pool Program for Strategic Vision, Leadership, Personal Growth, Transversally, Digitization and Business Analytics since September 2017.

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