Sandi Kovacevic

General Manager at CUBO Group

Sandi has been dedicated to tourism from early ages. After decade of working in hotel business, at 2010 he became a general manager of Hotel CUBO, one of the leading business hotels in Slovenia. Few years later CUBO brand expanded their hotel business to one of the most known golf courses in the region – CUBO golf course Ljubljana. As a General manager at hotel CUBO and a manager in charge of CUBO golf course, Sandi is responsible for all aspects of operations, staff management and guests relations. Foremost he is in charge of leadership and strategic planning to all departments within both premises and subsequently for setting goals, plans and budgeting for new projects that are due to open with CUBO group brand name within few years.

Success of both, hotel CUBO and CUBO golf is not only a credit of personal approach to each and every guests and fulfilling guests expectations, but a credit of constant evolvement of product and staying ahead of the competition. In last year hotel CUBO is undergoing main digital transformation to improve customer experience.

Pawel Lewtak

Srdjan Milekovic



„The program was very well executed. A lot of effort has gone into it very clearly. You have a very good lineup of speakers.“

Dejan Popadić
Regional Vice President - Openings & Transitions at Hyatt Emea

„HOW Festival every year brings something new. It is incredible how HOW Festival became a must-be-there“

Josipa Jutt Ferlan
CEO at Zagreb City Hotels

„HOW Festival is being a really good way to get the industry back together again. The collection of delegates is great, very experienced and there is a lot to learn.“

David Taylor
CEO & President of the Management Board at Adriatic Luxury Hotels

„I think it is really fantastic that the professionals in the region have an opportunity to interact with each other and discuss what is happening in our industry at the moment.“

Srdjan Milenković
Managing Partner at Risum Consulting

„Great opportunity to both gain and give insights, from different people across the board withing the industry and looking how to together we can take ideas and innovations from each other and progress the hotel industry.“

Eljesa Saciri
Hotel Manager at Zetter Hotel Group

„Think the event has great topics, which is super relevant for nowadays but also for the future and I’ll be super exicited to be back next year hopefully.“

Boris Simm
Group Vice President Operations and Member of the Executive Board at Ruby Hotels