David Taylor

Chief Executive Officer & President of the Management Board at Adriatic Luxury Hotels

As CEO of Adriatic Luxury Hotels, David has over 30 years experience in the hotel industry spanning national and international hotel companies, with experience from start-up hotel companies in partnership with private equity, to global brands, possessing over 20 years of board experience. Adriatic Luxury Hotels is a unique collection of 10 luxury hotels and 2 luxury villas located in and around Dubrovnik dedicated to the highest standards of guest hospitality and hotel management.

A passionate believer in developing and creating a hotel company that believes in sustainability, protecting the environment, investing appropriately in hotels, their communities, their employees, and guests, David is also a strong advocate for supporting the growth of the next generation of Croatia’s hotel and hospitality leaders. His biggest hope is that his sons get to see his favourite football team win a trophy, something he has personally never seen over the years, but as his favourite team is Newcastle United, he has renewed hope!

Boris Simm

Gorjan Lazarov



„The program was very well executed. A lot of effort has gone into it very clearly. You have a very good lineup of speakers.“

Dejan Popadić
Regional Vice President - Openings & Transitions at Hyatt Emea

„HOW Festival every year brings something new. It is incredible how HOW Festival became a must-be-there“

Josipa Jutt Ferlan
CEO at Zagreb City Hotels

„HOW Festival is being a really good way to get the industry back together again. The collection of delegates is great, very experienced and there is a lot to learn.“

David Taylor
CEO & President of the Management Board at Adriatic Luxury Hotels

„I think it is really fantastic that the professionals in the region have an opportunity to interact with each other and discuss what is happening in our industry at the moment.“

Srdjan Milenković
Managing Partner at Risum Consulting

„Great opportunity to both gain and give insights, from different people across the board withing the industry and looking how to together we can take ideas and innovations from each other and progress the hotel industry.“

Eljesa Saciri
Hotel Manager at Zetter Hotel Group

„Think the event has great topics, which is super relevant for nowadays but also for the future and I’ll be super exicited to be back next year hopefully.“

Boris Simm
Group Vice President Operations and Member of the Executive Board at Ruby Hotels