Aleksandar Vasilijevic

General Manager at Belgrade Hilton Hotel

With over 20 years in Hotel industry, Aleksandar started off his career working as a receptionist and concierge in hotel Hyatt Regency in Belgrade. After seeking new challenges in Montenegro, working as a General Manager in Villa Montenegro at Sveti Stefan, he returned to Serbia where he spent a couple of years as Front Office Manager in Country club Babe and in hotel President in Kovilovo. The position of Operation Manager in hotel Zira Deluxe played an important role in his career after which he moved forward on position of General Manager in hotel Zira. Falkensteiner Group had recognized in him a potential for leading a team with over 100 employees. Since 2012. Aleksandar was a General Manager of Falkensteiner Hotel Belgrade and as well almost three years was a General Manager of Falkensteiner Hotel Stara Planina. In 2018 Aleksandar gained an even higher role a Cluster General Managers and Managing Director for Serbia and Montenegro of Falkensteiner Hotels.

After almost eight years he left the Austrian hotel chain and joined the Radisson Hotel Group, its brand Radisson Collection, Old Mill in Belgrade. As of January 2021 he is a new General Manager of Hilton Belgrade. Aleksandar is the President of the Board of Directors of the HORES Association. He is, among other things, the winner of the most prestigious personal award “Leader of the hotel industry” (2016), under the brand “Ambassadors of good service”.

Antonia Urlić



„The program was very well executed. A lot of effort has gone into it very clearly. You have a very good lineup of speakers.“

Dejan Popadić
Regional Vice President - Openings & Transitions at Hyatt Emea

„HOW Festival every year brings something new. It is incredible how HOW Festival became a must-be-there“

Josipa Jutt Ferlan
CEO at Zagreb City Hotels

„HOW Festival is being a really good way to get the industry back together again. The collection of delegates is great, very experienced and there is a lot to learn.“

David Taylor
CEO & President of the Management Board at Adriatic Luxury Hotels

„I think it is really fantastic that the professionals in the region have an opportunity to interact with each other and discuss what is happening in our industry at the moment.“

Srdjan Milenković
Managing Partner at Risum Consulting

„Great opportunity to both gain and give insights, from different people across the board withing the industry and looking how to together we can take ideas and innovations from each other and progress the hotel industry.“

Eljesa Saciri
Hotel Manager at Zetter Hotel Group

„Think the event has great topics, which is super relevant for nowadays but also for the future and I’ll be super exicited to be back next year hopefully.“

Boris Simm
Group Vice President Operations and Member of the Executive Board at Ruby Hotels