Join us at HOW Festival and become part of a community dedicated to shaping the future of hospitality through collaboration, inspiration, and education.

HOW Festival is the ultimate destination for hospitality operatives and experts across related sectors. Embracing the essence of innovation, sustainability, and diversity, HOW Festival is more than just a conference— it’s an active center where new hospitality trends meet great ideas and innovative solutions.

With a gathering of over 500 participants annually, HOW Festival attracts a diverse array of industry leaders, including hotel general managers, operational directors, and departmental managers.