03 – 05 / 12 / 2025
Falkensteiner Resort Punta Skala, Petrčane, Zadar, Croatia
SECURE YOUR TICKETS!
Buy your blind tickets before we announce our program and get a great deal. BUY TICKETS
In 2025, HOW Festival turns its spotlight to The Hospitality Spark – the often intangible, yet unmistakable energy that sets exceptional operations apart.
This year's theme celebrates the passion, precision, and creativity that ignite guest experiences and drive excellence.
To bring this spark to life, we're introducing a lot of changes to the agenda. From celebrity industry speakers, live showcases to detailed insights, the program will dive deeper than ever — straight into the heart of operations.
The HOW Experience
GROW
Share your knowledge, discover the trends, challenge your thinking, and get inspired by bold and innovative leaders.
REACH OUT
Meet new colleagues, exchange ideas, and grow your network. It's all about making meaningful connections.
UNWIND
Let go and recharge! Enjoy our activities and fun outside the main program together with your industry peers.
