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Hotel Operations Weekend is the only hotel operations Festival organized in Europe. The main goal is to gather tourism and hotel middle management representatives from the entire region, to present global hotel operations trends, to facilitate implementation of new products and services and to ensure to participants great entertainment and networking.

The first Festival gathered more than 500 participants and most hoteliers agreed that HOW became leading middle management representatives meeting place.

We want to present to our participants global trends in hotel operations and also encourage them to implement new products and services.

The 2nd HOW the Festival will be held on 3rd to 5th October in the Valamar Collection Isabella Island Resort in Poreč.

Festival Participants are:

  • Hotel GMs
  • Hotel GMs’ Assistants
  • Hotel Operation managers
  • Sales and Marketing managers
  • Human Resource managers
  • Housekeeping managers
  • Wellness managers
  • F&B managers
  • Reception managers
  • Technical Department managers
  • Restaurant/ bars managers
  • Cost Control managers


Some of this year panelists are:

In 2017, at the first HOW Festival, more place was sought, and there were none left. Do you want to allow this to happen to you?

HOW is 3-day Festival and it is segmented by hotel departments.


Wednesday, Oct 3rd 2018 – 10:20 am

Presentation: What kind of leaders will the hospitality of the future need

Susan Farnie, Director of Talent Management for EMEA, Wyndham Hotels & Resorts

Wednesday, Oct 3rd 2018 – 11:30 am

Presentation: How to use data to know your guests

John Bartlett, Head of Performance Reporting & Insights for EMEA, InterContinental Hotels Group

Friday, Oct 4th 2018 – 10:25 am

Panel Discussion: HR – Engagement and retention of employees

Gordana Kolenko, Director, BHV Consulting

Friday, Oct 4th 2018 – 10:25 am

Panel Discussion: TECH – In-room entertainment: what do guests want and how to engage them efficiently

Friday, Oct 4th 2018 – 9:30 am

For presentation After GDPR, there is upcoming e-privacy policy … Are you sure, you are ready?

Marija Zrno, Attorney-at-Law, Bardek, Lisac, Musec, Skoko with CMS)

Please contact us at

Check out some of the pictures from HOW 2018. View all pictures here. 

The Festival’s concept is directed to B2B business model development, participants networking and boosting quality of hotel business and services. HOW provides its partners networking with hoteliers from entire region and development of B2B business.

HOW partners can represent their products and meet potential partners through various partnership models!

Partnership opportunities can be found here.










PROFICISCOR d.o.o., Ivana Broza 8a,

HR- 10000 Zagreb, MB: 1783122,

MBS: 080476091, VAT-ID: HR66631337112

Bank account: Zagrebačka banka


IBAN: HR162360000110235920

Board member: Robert Brgić

Place of jurisdiction: Commercial court Zagreb

Nominal capital: 25.000,00 HRK