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Hotel Operations Weekend is the only hotel operations Festival organized in Europe. The main goal is to gather tourism and hotel middle management representatives from the entire region, to present global hotel operations trends, to facilitate implementation of new products and services and to ensure to participants great entertainment and networking.

The first Festival gathered more than 500 participants and most hoteliers agreed that HOW became leading middle management representatives meeting place.

We want to present to our participants global trends in hotel operations and also encourage them to implement new products and services.

Festival Participants are:

  • Hotel GMs
  • Hotel GMs’ Assistants
  • Hotel Operation managers
  • Sales and Marketing managers
  • Human Resource managers
  • Housekeeping managers
  • Wellness managers
  • F&B managers
  • Reception managers
  • Technical Department managers
  • Restaurant/ bars managers
  • Cost Control managers



Some of this year panelists are:

In 2017, at the first HOW Festival, more place was sought, and there were none left. Do you want to allow this to happen to you?

Sign up here.

Book your accommodation here.

HOW is 3-day Festival and it is segmented by hotel departments.


Wednesday, Oct 3rd 2018
7.30 pm   Welcome cocktail and networking
Thursday, Oct 4th 2018
9.00 am Main hall Opening
9.30 am Main hall Panel discussion:  Global trends in hotel operations
10.15 am   coffee break
10.45 am Main hall Presentation: DATA – How to use data to know your guest
11.15 am Main hall Presentation: HR – What kind of leaders will hospitality of the future need
11.35 am Main hall Panel discussion: Technology for communication within the hotel
12.20 pm   lunch break
2.15 pm

Hall A

Hall B

Panel discussion: S&M/ Reception – How to increase your income after booking and on site

Panel discussion: HR – Online Employment trends

3.00 pm Hall A Presentation: How to know what your guests really think about you?
3.20 pm

Hall A

Hall B

Hall C

Panel discussion: TECH – Energy Saving

Panel discussion: F&B – What 21st century guests are look for breakfast?

Presentation: S&M – DWEM Hospitality – intelligent Big Data hospitality solutions for advanced business analysis, reputation management and price positioning

4.05 pm   coffee break
4.30 pm Sports area Team building games – show that your team is the best one (runs until 7.00 pm)
7.30 pm Miramare hotel pool area Dinner, concert, party, party, party! (until 3.00 am)


Friday, Oct 5th 2018
9.30 am

Hall A

Hall B

Panel discussion: TECH – Entertainment trends in hotel rooms

Panel discussion: HR – Engagement and retention of employees

10.15 am

Hall A

Hall B

Panel discussion: F&B – Creating a successful bar in seasonal hotels

Presentation: S&M – How to improve OTA ratings while boosting revenue and refining HR management

11.15 am   coffee break
11.45 am

Hall A

Hall B

Workshop: WELL – Integrated wellness software

Workshop: F&B – Tricks from Champagne connaisseurs: how to successfully sell Champagne by the glass’

12.30 pm

Hall A

Hall B

Workshop: SUP – Modern supply in hotel business


*Note: The published program is not final and is still subject to change.


Check out all pictures from HOW 2017 here.

The Festival’s concept is directed to B2B business model development, participants networking and boosting quality of hotel business and services. HOW provides its partners networking with hoteliers from entire region and development of B2B business.

HOW partners can represent their products and meet potential partners through various partnership models!

Partnership opportunities can be found here.









PROFICISCOR d.o.o., Ivana Broza 8a,

HR- 10000 Zagreb, MB: 1783122,

MBS: 080476091, VAT-ID: HR66631337112

Bank account: Zagrebačka banka


IBAN: HR162360000110235920

Board member: Robert Brgić

Place of jurisdiction: Commercial court Zagreb

Nominal capital: 25.000,00 HRK