2024 is happening
from 4th to 6th of December
See you there!

FORTIS CLUB, FALKENSTEINER RESORT PUNTA SKALA, PETRČANE, CROATIA

Check out the 2023 conference after movie

3 day event
500+ atendees
30+ partners
20+ discussions

Preliminary program

Our program is developed with our advisory board, and every year we are searching for the most important topics and new ideas to share with you. Check out our preliminary program and secure your tickets on time!

Testimonials

„The program was very well executed. A lot of effort has gone into it very clearly. You have a very good lineup of speakers.“

Dejan Popadić
Regional Vice President - Openings & Transitions at Hyatt Emea

„HOW Festival every year brings something new. It is incredible how HOW Festival became a must-be-there“

Josipa Jutt Ferlan
CEO at Zagreb City Hotels

„HOW Festival is being a really good way to get the industry back together again. The collection of delegates is great, very experienced and there is a lot to learn.“

David Taylor
CEO & President of the Management Board at Adriatic Luxury Hotels

„I think it is really fantastic that the professionals in the region have an opportunity to interact with each other and discuss what is happening in our industry at the moment.“

Srdjan Milenković
Managing Partner at Risum Consulting

„Great opportunity to both gain and give insights, from different people across the board withing the industry and looking how to together we can take ideas and innovations from each other and progress the hotel industry.“

Eljesa Saciri
Hotel Manager at Zetter Hotel Group

„Think the event has great topics, which is super relevant for nowadays but also for the future and I’ll be super exicited to be back next year hopefully.“

Boris Simm
Group Vice President Operations and Member of the Executive Board at Ruby Hotels