2024 was amazing
See you next year!
Check out the 2023 conference after movie
Learn
Explore the program of the HOW Festival, where you can share your knowledge, challenge perspectives, and get inspired with innovative ideas.
Showcase
Join forces with us as HOW partner to spotlight your ideas, solutions, and products to our vibrant community of hospitality experts and enthusiasts.
Contribute
Since last year, we have been selecting a charity and securing a list of very cool experiences for you to bid on. Our auction is a fun way to give and a great way to support the ones in need.
Speak
Our program is dedicated to addressing relevant topics, and showcasing diverse perspectives. If you’re passionate about sharing your insights as a speaker, we’d love to have you join us.
Have fun
Gear up for an incredible conference experience! Explore our exciting lineup of activities outside the official program while networking with industry peers.
![](https://www.howfestival.com/wp-content/themes/how/images/card-stek.png)
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Preliminary program
Our program is developed with our advisory board, and every year we are searching for the most important topics and new ideas to share with you. Check out our preliminary program and secure your tickets on time!
Advisory board
![](https://www.howfestival.com/wp-content/uploads/2024/06/AleksandarVasiljevic.jpg)
Aleksandar Vasilijevic
![](https://www.howfestival.com/wp-content/uploads/2024/06/AntoniaUrlic.jpg)
Antonia Urlić
![](https://www.howfestival.com/wp-content/uploads/2024/06/BorisSimm.jpg)
Boris Simm
![](https://www.howfestival.com/wp-content/uploads/2024/06/DavidTaylor.jpg)
David Taylor
![](https://www.howfestival.com/wp-content/uploads/2024/06/GorjanLazarov.jpg)
Gorjan Lazarov
Testimonials