2024 was amazing

See you next year!

Check out the 2023 conference after movie

□

3 day event

500+ atendees

30+ partners

20+ discussions

Learn

Explore the program of the HOW Festival, where you can share your knowledge, challenge perspectives, and get inspired with innovative ideas.

Showcase

Join forces with us as HOW partner to spotlight your ideas, solutions, and products to our vibrant community of hospitality experts and enthusiasts.

Contribute

Since last year, we have been selecting a charity and securing a list of very cool experiences for you to bid on. Our auction is a fun way to give and a great way to support the ones in need.

Speak

Our program is dedicated to addressing relevant topics, and showcasing diverse perspectives. If you’re passionate about sharing your insights as a speaker, we’d love to have you join us.

Have fun

Gear up for an incredible conference experience! Explore our exciting lineup of activities outside the official program while networking with industry peers.

Speakers

Aleksandar Vasilijevic

General Manager at Belgrade Hilton Hotel

Ana Marija Lesica

Student at University of Rijeka

Ana Potocki

Specialist at Alca Zagreb

Ana Rajak

Director of Hotel Operations at Novi Hotel & Residences

Andrea Skerlj

Event Director at HESA Group

Preliminary program

Our program is developed with our advisory board, and every year we are searching for the most important topics and new ideas to share with you. Check out our preliminary program and secure your tickets on time!

Aleksandar Vasilijevic

General Manager at Belgrade Hilton Hotel

Antonia Urlić

Executive Director at Association of Croatian Unique Hotels Impresia

Boris Simm

Group Vice President Operations and Member of the Executive Board at Ruby Hotels

David Taylor

Chief Executive Officer & President of the Management Board at Adriatic Luxury Hotels

Gorjan Lazarov

Chief Executive Officer at Orea Hotels & Resorts

See all the photos from HOW Festival 2024

Testimonials

„The program was very well executed. A lot of effort has gone into it very clearly. You have a very good lineup of speakers.“

Regional Vice President - Openings & Transitions at Hyatt Emea

„HOW Festival every year brings something new. It is incredible how HOW Festival became a must-be-there“

Josipa Jutt Ferlan

CEO at Zagreb City Hotels

„HOW Festival is being a really good way to get the industry back together again. The collection of delegates is great, very experienced and there is a lot to learn.“

CEO & President of the Management Board at Adriatic Luxury Hotels

„I think it is really fantastic that the professionals in the region have an opportunity to interact with each other and discuss what is happening in our industry at the moment.“

Srdjan Milenković

Managing Partner at Risum Consulting

„Great opportunity to both gain and give insights, from different people across the board withing the industry and looking how to together we can take ideas and innovations from each other and progress the hotel industry.“

Hotel Manager at Zetter Hotel Group

„Think the event has great topics, which is super relevant for nowadays but also for the future and I’ll be super exicited to be back next year hopefully.“

Group Vice President Operations and Member of the Executive Board at Ruby Hotels